Turn Ad Spend
Into Revenue.
Performance marketing built around data, conversion and profitability.
I help businesses turn paid traffic into measurable growth through Google Ads, Meta Ads, LinkedIn Ads, Reddit Ads, analytics and conversion optimization.
Data → Decision → Growth. Results shown: Petoi, October–December.
9+ Years
Experience
50+
Businesses
Global
Markets
Performance
Marketing
Platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
- Reddit Ads
- GA4
- Google Tag Manager
- Merchant Center
Clients include
I’m Farrukh Moin Ahmed.
A media buyer can tell you what happened inside an ad platform. I look at why it happened.
I’m a results-driven digital marketing professional with 9+ years of experience across performance marketing, paid media, conversion rate optimization, analytics and multi-channel growth.
Your Ads Might Not Be The Problem.
Poor performance can start anywhere between the ad and the bank account. Pick a stage to see where it leaks.
Where performance leaks at the ad stage
Weak ad relevance
Copy that doesn’t reflect the search loses the click to a competitor whose ad does.
Low Quality Score
When keyword, ad and page don’t match, Google charges more and shows you less.
Where performance leaks at the click stage
High CPC
You may be bidding into auctions you can’t win profitably.
Poor keyword intent
Researchers and job-seekers click too. Paying for curiosity isn’t paying for buyers.
Budget allocation
Spend drifts toward what’s easy to convert, not what grows the business.
Where performance leaks at the landing page stage
Poor landing page
Slow, generic or off-message pages waste good clicks.
High bounce rate
People leave when the page doesn’t match what the ad promised.
Where performance leaks at the experience stage
Weak messaging
If the value isn’t clear in five seconds, the visitor goes back to the search results.
Funnel problems
Too many steps, unclear next actions, or friction at checkout.
Where performance leaks at the conversion stage
Low conversion rate
Traffic is arriving but not acting. The fix is usually on the site, not in the account.
Bad tracking
Missing or duplicated conversions teach the bidding algorithm the wrong lessons.
Where performance leaks at the revenue stage
Poor lead quality
Cheap leads that never close make cost per lead look good while revenue stays flat.
I Don’t Optimize Ads In Isolation.
Advertising performance is connected to the entire customer journey.
Acquire
- Google Ads
- Meta Ads
- LinkedIn Ads
- Reddit Ads
Convert
- Landing Pages
- UX
- Messaging
- Offers
- CTA
Measure
- GA4
- GTM
- CRM
- Attribution
- Revenue
Traffic
Who arrives
Intent
Why they came
Experience
What they find
Conversion
Whether they act
Revenue
What it’s worth
Performance Marketing, End To End.
Six disciplines, one view of the customer journey. Channels are chosen by where your buyers’ intent actually lives.
Google Ads
Search, Shopping, Performance Max, Display, YouTube and remarketing, with keyword strategy, account restructuring, bidding and budget optimization.
Explore Google Ads
Meta Ads
Facebook and Instagram advertising across prospecting and retargeting, with audience strategy and structured creative testing.
Explore Meta Ads
LinkedIn Ads
B2B lead generation built on professional audience targeting and account-based campaigns.
Explore LinkedIn Ads
Reddit Ads
Community-focused acquisition with audience targeting and creative tested for each context.
Explore Reddit Ads
CRO
Landing page analysis, UX, messaging, CTA optimization, funnel analysis and A/B testing, so more of the traffic you pay for converts.
Explore CRO
Analytics & Tracking
GA4, Google Tag Manager, conversion tracking, attribution and funnel analysis. Decisions are only as good as the data behind them.
Explore Analytics & Tracking
From Audit To Scale.
Every engagement follows the same sequence. Nothing scales until the data behind it is trustworthy.
01
Audit
Account, tracking, website, funnel and data analysis.
02
Diagnose
Find where performance is being restricted or spend is being wasted.
03
Strategize
Build a data-driven acquisition and conversion strategy.
04
Optimize
Improve targeting, messaging, campaigns, landing pages and tracking.
05
Scale
Scale what works while maintaining efficiency.
Real Campaigns. Real Problems. Real Results.
Named clients, documented numbers. Each one opens as a full consulting case study.
Case study 01 · Robotics / Ecommerce · October–December
Petoi: Teaching the market, not just selling a robot
The account relied heavily on Performance Max. That left limited visibility into what was actually driving performance, little control over the funnel, and no clear say over where spend was going.
ROAS
+105% higher is better
Average CPC
−57% lower is better
Purchases
+432% higher is better
Conversion value
+355% higher is better
Case study 02 · Ecommerce
Woda Bags
Launching Google Ads as a scalable growth channel
8.12
ROAS · 395 orders
Case study 03 · Ecommerce / Furniture
SofaBay
Building Google Ads from scratch and driving scalable growth
23.83
ROAS · £218K conversion value
Case study 04 · Fashion / Ecommerce
Nicolette’s Couture
Fashion ecommerce on Google Ads
913
Conversions · 3.42 ROAS
Case study 05 · Mental Wellness
Modern Minds
Scaling high-intent leads for a mental wellness brand
$165 → $13.50
Cost per conversion
Case study 06 · Local services
Ashley Artisans
Building high-quality leads in a low-volume, high-competition market
90%+
Qualified leads
Case study 07 · Wellness / Recovery
Syncilfe
From high cost to high efficiency
$107 → $38
Cost per conversion
Performance At Scale
2025 managed performance, across real Google Ads accounts in different industries and at different spend levels.
Advertising spend overseen
Conversions
Cost per conversion
These are aggregate figures across all accounts managed during 2025. Individual clients and campaigns had different spend levels, goals and results; this is not a claim that every account achieved an $8 cost per conversion.
The Person Behind The Performance.
Full stack digital marketing expert and performance marketing consultant. 9+ years across agency, consultancy and in-house roles, working with B2B and B2C organizations and 50+ businesses in the US, UK, Canada, Australia, UAE, Europe and Pakistan.
Industries
Patterns learned in one market often solve problems in another.
Education
NGOs
Healthcare
Real Estate
Financial Advisory
Ecommerce
Beauty & Cosmetics
Apparel
Technology
Robotics
Sports
Fine Arts
Markets
- United States
- United Kingdom
- Canada
- Australia
- UAE
- Europe
- Pakistan
Performance Marketing Insights
Practical thinking on paid acquisition, analytics, conversion and growth.
Performance Max isn’t a strategy. Here’s how to get control back.
When Performance Max carries most of your spend, you lose sight of what’s working. A practical structure for separating...
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Your ads might not be the problem: a click-to-revenue diagnostic
Poor paid-media performance often starts after the click. A stage-by-stage diagnostic that follows the journey from ad to revenue.
Read article
Quality Score is a symptom. Intent alignment is the cure.
Low Quality Scores usually come from broad match, missing negatives and weak keyword research. How to fix intent alignment...
Read articleLet’s find where your revenue is leaking.
Tell me about your account, your site and your goals. I’ll tell you honestly where I think the opportunity is.