Case study 02 · Ecommerce · US
Woda Bags: Launching Google Ads as a scalable growth channel
8.12
ROAS
395
Orders
$76,211
Conversion value
01
Client
Woda Bags · Ecommerce · US. Channel: Google Ads.
02
Challenge
The brand had been running Meta Ads primarily for awareness, but had not established Google Ads as a performance acquisition channel.
03
Diagnosis
Social was creating awareness, but nothing was set up to capture shoppers actively searching for bags. Shopping and Performance Max both depend on the product feed, so the feed and tracking had to come before any campaign.
No Google Ads acquisition channel
Merchant Center not in place
Conversion tracking needed for Google
Product feed not built for search
04
Strategy
Build the foundations first (Merchant Center, tracking and a search-ready product feed), then launch Shopping and Performance Max on top of them.
05
Execution
Campaign and setup structure:
Foundations
- Merchant Center setup
- Conversion tracking
- Google Ads account structure
Feed
- Product feed optimization
- SEO-focused product titles & descriptions
Campaigns
- Shopping
- Performance Max
06
Results
8.12
ROAS
395
Orders
$76,211
Conversion value
07
Key takeaway
For a brand known on social, Google Ads works best as the capture layer. Getting the feed right first is what made Shopping and PMax profitable from launch.
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