Performance Marketing Consultant

Turn ad spend into revenue.

I run Google Ads and Meta Ads for online stores and lead-generation businesses, and fix the tracking and pages behind them, so every campaign is judged by the revenue it brings in.

10+ years · Google Ads, Meta Ads, GA4 and CRO · Clients in the US, UK and beyond

Petoi · Google Ads

Oct–Dec

2.0 → 4.1

ROAS after rebuilding the account around the buyer’s journey

165

Purchases

$11K

$50K

Conversion value

Read the case study →

What I do

Google Ads

Shopping, Performance Max and Search built on a search-ready feed and conversion data you can trust.

Explore Google Ads →

Meta Ads

Facebook and Instagram campaigns structured for purchases and leads, with a creative testing plan.

Explore Meta Ads →

CRO

Fix what stops visitors converting: landing pages, offers, forms and checkout.

Explore CRO →

Analytics & Tracking

GA4, GTM and Conversions API set up so reports match your real revenue.

Explore Analytics & Tracking →

8.12

ROAS · Woda Bags

23.83

ROAS · SofaBay

$165 → $13.50

Cost per lead · Modern Minds

$107 → $38

Cost per lead · Syncilfe

Platform-reported results from client accounts, across different periods and budgets. Full context is on each case study.

About Farrukh

A media buyer can tell you what happened inside an ad platform. I look at why it happened.

I’m a results-driven digital marketing professional with 10+ years of experience across performance marketing, paid media, conversion rate optimization, analytics and multi-channel growth.

Google-certified · Google Ads, Meta Ads, CRO and GA4

Your Ads Might Not Be The Problem.

Poor performance can start anywhere between the ad and the bank account. Pick a stage to see where it leaks.

Stage 01 of 06

2 leaks

Weak ad relevance

Copy that doesn’t reflect the search loses the click to a competitor whose ad does.

Low Quality Score

When keyword, ad and page don’t match, Google charges more and shows you less.

Stage 02 of 06

Click

3 leaks

High CPC

You may be bidding into auctions you can’t win profitably.

Poor keyword intent

Researchers and job-seekers click too. Paying for curiosity isn’t paying for buyers.

Budget allocation

Spend drifts toward what’s easy to convert, not what grows the business.

Stage 03 of 06

Landing page

2 leaks

Poor landing page

Slow, generic or off-message pages waste good clicks.

High bounce rate

People leave when the page doesn’t match what the ad promised.

Stage 04 of 06

Experience

2 leaks

Weak messaging

If the value isn’t clear in five seconds, the visitor goes back to the search results.

Funnel problems

Too many steps, unclear next actions, or friction at checkout.

Stage 05 of 06

Conversion

2 leaks

Low conversion rate

Traffic is arriving but not acting. The fix is usually on the site, not in the account.

Bad tracking

Missing or duplicated conversions teach the bidding algorithm the wrong lessons.

Stage 06 of 06

Revenue

1 leak

Poor lead quality

Cheap leads that never close make cost per lead look good while revenue stays flat.

I Don’t Optimize Ads In Isolation.

Advertising performance is connected to the entire customer journey.

Acquire

Convert

Measure

Traffic

Who arrives

Intent

Why they came

Experience

What they find

Conversion

Whether they act

Revenue

What it’s worth

From Audit To Scale.

Every engagement follows the same sequence. Nothing scales until the data behind it is trustworthy.

Audit

Account, tracking, website, funnel and data analysis.

Web Designer

Diagnose

Find where performance is being restricted or spend is being wasted.

Web Designer

Strategize

Build a data-driven acquisition and conversion strategy.

Web Designer

Optimize

Improve targeting, messaging, campaigns, landing pages and tracking.

Web Designer

Scale

Scale what works while maintaining efficiency.

Web Designer

Real Campaigns. Real Problems. Real Results.

Named clients, documented numbers. Each one opens as a full consulting case study.

Case study 01 · Robotics / Ecommerce · October–December

Petoi: Teaching the market, not just selling a robot

The account relied heavily on Performance Max. That left limited visibility into what was actually driving performance, little control over the funnel, and no clear say over where spend was going.

ROAS

+105% higher is better

Before: 2.0

After: 4.1

Average CPC

−57% lower is better

Before: $2.30

After: $1.00

Purchases

+432% higher is better

Before: 31

After: 165

Conversion value

+355% higher is better

Before: $11,000

After: $50,000

Case study 02 · Ecommerce

Woda Bags

Launching Google Ads as a scalable growth channel

8.12

ROAS · 395 orders

Case study 03 · Ecommerce / Furniture

SofaBay

Building Google Ads from scratch and driving scalable growth

23.83

ROAS · £218K conversion value

Case study 04 · Fashion / Ecommerce

Nicolette’s Couture

Fashion ecommerce on Google Ads

913

Conversions · 3.42 ROAS

Case study 05 · Mental Wellness

Modern Minds

Scaling high-intent leads for a mental wellness brand

$165 → $13.50

Cost per conversion

Case study 06 · Local services

Ashley Artisans

Building high-quality leads in a low-volume, high-competition market

90%+

Qualified leads

Case study 07 · Wellness / Recovery

Syncilfe

From high cost to high efficiency

$107 → $38

Cost per conversion

Performance At Scale

2025 managed performance, across real Google Ads accounts in different industries and at different spend levels.

Advertising spend overseen

$ 0 +

Conversions

Cost per conversion

$ 0

These are aggregate figures across all accounts managed during 2025. Individual clients and campaigns had different spend levels, goals and results; this is not a claim that every account achieved an $8 cost per conversion.

The Person Behind The Performance.

Full stack digital marketing expert and performance marketing consultant. 10+ years across agency, consultancy and in-house roles, working with B2B and B2C organizations and 50+ businesses in the US, UK, Canada, Australia, UAE, Europe and Pakistan.