Tracking you can trust, before you scale spend.
GA4, Google Tag Manager, conversion tracking, attribution and funnel analysis.
Common problems I fix
Conversions counted twice, or not at all
GA4 and ad platforms reporting very different numbers
Purchase values that don’t match the store
Smart bidding learning from bad data
No view of the full funnel
What’s included
GA4 setup & audit
Clean property configuration, events and key conversions.
Google Tag Manager
Organized containers with tags that fire once, with the right data.
Conversion tracking for ads
Accurate conversions and values in Google Ads, Meta and other platforms.
Attribution
Understanding how channels work together, not just which gets the last click.
Funnel analysis
Seeing where users drop off between landing and purchase.
CRM & revenue reporting
Connecting leads and sales back to the campaigns that produced them.
From Audit To Scale.
Every engagement follows the same sequence. Nothing scales until the data behind it is trustworthy.
01
Audit
Account, tracking, website, funnel and data analysis.
02
Diagnose
Find where performance is being restricted or spend is being wasted.
03
Strategize
Build a data-driven acquisition and conversion strategy.
04
Optimize
Improve targeting, messaging, campaigns, landing pages and tracking.
05
Scale
Scale what works while maintaining efficiency.
Related case studies
Documented results from accounts where this work played a part.
Case study 02 · Ecommerce
Woda Bags
Launching Google Ads as a scalable growth channel
8.12
ROAS · 395 orders
Case study 03 · Ecommerce / Furniture
SofaBay
Building Google Ads from scratch and driving scalable growth
23.83
ROAS · £218K conversion value
Case study 06 · Local services
Ashley Artisans
Building high-quality leads in a low-volume, high-competition market
90%+
Qualified leads
Questions about Analytics & Tracking
Why do GA4 and Google Ads show different numbers?
They use different attribution models, counting rules and conversion windows. A small gap is normal; a large one usually means something is broken.
Can you audit my existing setup?
Yes. An audit checks every conversion path, looks for duplicates and gaps, and reconciles platform numbers with your actual sales or leads.
What access do you need?
GA4 editor access, Google Tag Manager publish access, and access to the ad platforms that use the data.
Other services
Let’s find where your revenue is leaking.
Tell me about your account, your site and your goals. I’ll tell you honestly where I think the opportunity is.