LinkedIn Ads for B2B pipeline, not vanity leads.
B2B lead generation built on professional audience targeting and account-based campaigns.
Common problems I fix
High CPCs spent on the wrong job titles
Lead forms filling the CRM with unqualified contacts
Gated content that never turns into sales conversations
No feedback loop between sales and campaigns
What’s included
Professional audience targeting
Targeting by job function, seniority, industry and company size.
Account-based campaigns
Reaching decision-makers at a named list of target companies.
Offer & content strategy
Choosing an offer worth a busy professional’s time.
Lead Gen Forms or landing pages
Picking the format by lead quality, not just cost per lead.
Lead quality & CRM feedback
Using sales outcomes to refine targeting and messaging.
Budget control
Keeping spend focused where LinkedIn’s higher CPCs pay back.
How it fits
LinkedIn is expensive per click, so it works when targeting is tight and the offer is worth a professional’s attention.
From Audit To Scale.
Every engagement follows the same sequence. Nothing scales until the data behind it is trustworthy.
01
Audit
Account, tracking, website, funnel and data analysis.
02
Diagnose
Find where performance is being restricted or spend is being wasted.
03
Strategize
Build a data-driven acquisition and conversion strategy.
04
Optimize
Improve targeting, messaging, campaigns, landing pages and tracking.
05
Scale
Scale what works while maintaining efficiency.
Questions about LinkedIn Ads
Is LinkedIn worth the higher CPC?
For B2B offers with meaningful deal values, often yes, because you can reach the exact roles and companies that buy. It’s rarely the right first channel for low-ticket products.
Lead Gen Forms or a landing page?
Forms usually convert more cheaply; landing pages often bring better-qualified leads. The right answer depends on what sales needs.
What access do you need?
Campaign Manager access, your Insight Tag setup, and your CRM or lead data.
Other services
Let’s find where your revenue is leaking.
Tell me about your account, your site and your goals. I’ll tell you honestly where I think the opportunity is.