Real Campaigns. Real Problems. Real Results.
Each case follows the same path: client, challenge, diagnosis, strategy, execution, results, and what it teaches.
Case study 01 · Robotics / Ecommerce · October–December
Petoi: Teaching the market, not just selling a robot
The account relied heavily on Performance Max. That left limited visibility into what was actually driving performance, little control over the funnel, and no clear say over where spend was going.
ROAS
+105% higher is better
Average CPC
−57% lower is better
Purchases
+432% higher is better
Conversion value
+355% higher is better
Case study 02 · Ecommerce
Woda Bags
Launching Google Ads as a scalable growth channel
8.12
ROAS · 395 orders
Case study 03 · Ecommerce / Furniture
SofaBay
Building Google Ads from scratch and driving scalable growth
23.83
ROAS · £218K conversion value
Case study 04 · Fashion / Ecommerce
Nicolette’s Couture
Fashion ecommerce on Google Ads
913
Conversions · 3.42 ROAS
Case study 05 · Mental Wellness
Modern Minds
Scaling high-intent leads for a mental wellness brand
$165 → $13.50
Cost per conversion
Case study 06 · Local services
Ashley Artisans
Building high-quality leads in a low-volume, high-competition market
90%+
Qualified leads
Case study 07 · Wellness / Recovery
Syncilfe
From high cost to high efficiency
$107 → $38
Cost per conversion
Performance At Scale
2025 managed performance, across real Google Ads accounts in different industries and at different spend levels.
Advertising spend overseen
Conversions
Cost per conversion
These are aggregate figures across all accounts managed during 2025. Individual clients and campaigns had different spend levels, goals and results; this is not a claim that every account achieved an $8 cost per conversion.
Let’s find where your revenue is leaking.
Tell me about your account, your site and your goals. I’ll tell you honestly where I think the opportunity is.