Case study 03 · Ecommerce / Furniture · UK
SofaBay: Building Google Ads from scratch and driving scalable growth
23.83
ROAS
£218K
Conversion value
395
Orders
01
Client
SofaBay · Ecommerce / Furniture · UK. Channel: Google Ads.
02
Challenge
Google Ads had to be built from the ground up (account, tracking and product data) for a furniture retailer selling high-consideration products.
03
Diagnosis
Furniture buyers research before they buy. The account needed high-intent search to catch people ready to purchase, plus prospecting and remarketing to stay present through a longer decision.
No existing Google Ads foundation
Tracking to be set up
Feed needed optimizing for Shopping
High-consideration purchase cycle
04
Strategy
Lay down Merchant Center, conversion tracking and an optimized feed, then run high-intent Search and Performance Max alongside prospecting and remarketing.
05
Execution
Campaign and setup structure:
Foundations
- Merchant Center
- Conversion tracking
- Product feed optimization
Capture
- High-intent Search
- Performance Max
Grow & return
- Prospecting
- Remarketing
06
Results
23.83
ROAS
£218K
Conversion value
395
Orders
07
Key takeaway
Built properly from day one, a new account doesn’t need a long warm-up. Clean tracking and a strong feed let high-intent campaigns scale.
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