Case study 07 · Wellness / Recovery
Syncilfe: From high cost to high efficiency
from 413
698
Conversions
from $107
$38
Cost per conversion
from $44,436
$27,000
Ad spend
from $3.62
$2.25
Average CPC
01
Client
Syncilfe · Wellness / Recovery. Channel: Google Ads.
02
Challenge
The account was generating leads, but at $107 each with an average CPC of $3.62, too expensive to scale.
03
Diagnosis
Costs were high at both the click and the conversion level, which meant the issue sat in targeting and allocation, not just the landing page.
High cost per conversion
High average CPC
Spend not efficiently allocated
04
Strategy
Reallocate spend toward what converted and cut what didn’t, lowering cost per click while improving lead quality.
05
Results
Conversions
+70% higher is better
Cost per conversion
−65% lower is better
Ad spend
−39% lower is better
Average CPC
−38% lower is better
70% more leads
65% lower cost per lead
Lower ad spend
Better lead quality
Before and after figures compare two reporting periods of equal scope.
06
Key takeaway
More leads for less money isn’t a contradiction: 70% more leads at 65% lower cost per lead, on a smaller budget.
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