Paid media by industry
Industries
Paid media, conversion and analytics work across very different markets. These pages show what changes by industry, with the case studies behind each.
Why industry experience matters in paid media
The platforms are the same in every industry, but the problems aren’t. A furniture store fights a long buying cycle, a fashion brand fights returns and creative fatigue, and a mental wellness brand works within strict ad policies. Industry pages show what changes, with case studies from that market.
Updated October 2026 · By Farrukh Moin Ahmed, digital marketing expert
Industry pages
Start with your industry, then choose your channel.
Ecommerce
Digital marketing for online stores: how Google Ads, Meta Ads, CRO and tracking work together.
Digital marketing for ecommerce →
Google Ads for Ecommerce
Shopping, Performance Max and Search, with pages for fashion, furniture and consumer tech stores.
Google Ads for ecommerce →
Meta Ads for Ecommerce
Facebook and Instagram ads structured for purchases, with a page for fashion and accessories brands.
Meta Ads for ecommerce →
Results in other industries
Mental wellness, recovery and local services. Industry pages for these are on the way.
Case study 05 · Mental Wellness
Modern Minds
Scaling high-intent leads for a mental wellness brand
$165 → $13.50
Cost per conversion
Case study 07 · Wellness / Recovery
Syncilfe
From high cost to high efficiency
$107 → $38
Cost per conversion
Case study 06 · Local services
Ashley Artisans
Building high-quality leads in a low-volume, high-competition market
90%+
Qualified leads
Industries
Patterns learned in one market often solve problems in another.
Education
NGOs
Healthcare
Real Estate
Financial Advisory
Ecommerce
Beauty & Cosmetics
Apparel
Technology
Robotics
Sports
Fine Arts
Markets
- United States
- United Kingdom
- Canada
- Australia
- UAE
- Europe
- Pakistan
Not sure which page fits?
Tell me what you sell and where you advertise now. I’ll point you to the most relevant work, or tell you honestly if I’m not the right fit.
What happens next
- You tell me about your store and what isn’t working
- I look at what I can see: your ads, site and tracking
- I reply personally with an honest view of the opportunity
- If it’s a fit, we agree the scope of an account audit