Freelance · Google-certified
Hire a Google Ads expert who answers to revenue, not clicks.
Work directly with a Google-certified Google Ads expert: no account managers in between and no junior handoffs. Search, Shopping, Performance Max and YouTube, set up and run against the orders and leads your business actually records.
What do you get when you hire a freelance Google Ads expert?
One specialist who audits, builds and manages the account personally, fixes the tracking it depends on, and reports results against your real revenue. Compared with an agency, there are no layers between you and the person making changes. Compared with an in-house hire, you get senior experience without a full-time salary.
Updated October 2026 · By Farrukh Moin Ahmed, performance marketing consultant
Sound familiar?
Why businesses come looking for a Google Ads expert, and what changes when they hire one.
The problem
“Our agency reports look great, but sales have not moved.”
Reports lean on platform metrics and branded traffic that would have converted anyway.
How I fix it
Reporting against your revenue
Results are checked against store orders or CRM leads, with brand and non-brand separated, so you see what Google Ads actually adds.
The problem
“We never speak to the person running our account.”
Agencies often put an account manager between you and whoever makes the changes.
How I fix it
Direct access to the expert
You talk to the person who builds and manages the account, so questions are answered by someone who knows why each change was made.
The problem
“Performance Max spends the budget and nobody can explain where.”
One campaign over everything hides what drives results.
How I fix it
Structure you can see
Campaigns split by product line, margin or intent, with Performance Max given narrow jobs. That approach took Petoi from a 2.0 to a 4.1 ROAS.
The problem
“Our tracking does not match what we actually sell.”
Missing or duplicated conversions teach the algorithm the wrong thing.
How I fix it
Tracking fixed first
Conversion tracking is checked against real orders or leads before any optimization, using GA4, Google Tag Manager and enhanced conversions where they fit.
The problem
“We tried a freelancer before and it went quiet after month one.”
Without a plan and a reporting rhythm, accounts drift.
How I fix it
A clear process and cadence
Every engagement follows the same sequence: audit, diagnose, plan, optimize, scale, with regular written updates on what changed and why.
Google Ads results from client accounts
Accounts I have built or restructured.
8.12
ROAS · Woda Bags
23.83
ROAS · SofaBay
2.0 → 4.1
ROAS · Petoi
$165 → $13.50
Cost per lead · Modern Minds
Google Ads-reported results from different accounts, periods and budgets. Full context is on each case study.
Freelance expert, agency or in-house hire?
How hiring a Google Ads expert directly compares with the alternatives.
| Freelance Google Ads expert | Agency | In-house hire | |
|---|---|---|---|
| Who runs the account | The expert you hired | Often a junior specialist, overseen by a manager | Your employee |
| Access | Direct | Through an account manager | Direct |
| Cost structure | Senior experience, no full-time salary | Retainer that includes agency overheads | Salary, benefits and tools |
| Breadth | Google Ads plus tracking and CRO from one person | Broad, across teams | Depends on the hire |
| Best for | Businesses wanting senior hands-on work without hiring | Large budgets across many channels at once | Very large accounts that need someone full-time |
How hiring works
From the first message to a managed account.
01
Tell me about the account
Share what you run, your goals and what is not working.
02
Audit
I review the account, tracking, feed and landing pages.
03
Plan
A written plan: what to fix first and what to expect.
04
Build and manage
I make the changes and manage the account directly.
05
Report and scale
Regular updates against revenue, then scale what works.
Who this is for
An honest filter, so we both save time.
A good fit if
- You want one senior person accountable for Google Ads
- You can share access to Google Ads, GA4 and sales data
- You judge success by orders, leads or revenue
- You run an online store, Shopify included, or a lead-gen business
Probably not a fit if
- You want the lowest possible monthly fee
- You need results guaranteed before an audit
- You want reports on clicks and impressions only
- You cannot make changes to tracking or landing pages
Google Ads case studies
Accounts I have built or restructured.
Case study 01 · Robotics / Ecommerce
Petoi
Teaching the market, not just selling a robot
2.0 → 4.1
ROAS
Case study 02 · Ecommerce
Woda Bags
Launching Google Ads as a scalable growth channel
8.12
ROAS · 395 orders
Case study 03 · Ecommerce / Furniture
SofaBay
Building Google Ads from scratch and driving scalable growth
23.83
ROAS · £218K conversion value
Questions about hiring a Google Ads expert
Is it better to hire a freelance Google Ads expert or an agency?
It depends on what you need. A freelance expert gives you direct access to the person doing the work and senior experience without agency overheads. An agency suits very large budgets that need many channels and people at once.
Are you Google-certified?
Yes. I hold Google certifications and have managed Google Ads accounts across ecommerce and lead generation in the US, UK and other markets.
Do you work with Shopify stores?
Yes. I set up Merchant Center feeds, conversion tracking and Shopping campaigns for Shopify stores, and I work with Shopify’s own reports and apps.
What access do you need?
Access to Google Ads, plus GA4, Google Tag Manager and Merchant Center where you use them, and a view of sales or lead data to check results against.
How soon will I see results?
Tracking and structural fixes often show within weeks. Reliable optimization usually takes one to three months, depending on budget and conversion volume.
Can you work alongside my team or agency?
Yes. I can manage the account directly, or audit and advise the team that runs it.
Related reading
Tell me about your Google Ads account
Share what you run, your monthly budget range and what is not working. I will reply with an honest view of the opportunity.
What happens next
- You tell me about your store and what isn’t working
- I look at what I can see: your ads, site and tracking
- I reply personally with an honest view of the opportunity
- If it’s a fit, we agree the scope of an account audit